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AI, business software, SEO, performance: in-depth articles for Swiss SMEs that want to understand what really saves time and wins clients.

15

In-depth articles

7

Topics covered

95+

Target Lighthouse score

67 h

Hours saved per month (case study)

Featured

Client caseOct. 2026

Client case: how a technical SME in French-speaking Switzerland saved 67 hours a month

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AI & SoftwareSep. 2026

Bespoke CRM, SaaS or a layer on top of your ERP: how Swiss SMEs should choose

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CMS & CodeMay 2025

Next.js vs WordPress: why your Swiss SME deserves better than a CMS

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CMS & CodeApr. 2025

Why no-code caps your website, and your SEO

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PerformanceMar. 2025

Core Web Vitals 2025: the metrics that really move your site up on Google

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PerformanceFeb. 2025

A Lighthouse score of 95+: what it actually changes for your SEO

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Local SEOJan. 2025

Google My Business in Geneva: a complete guide for Swiss SMEs

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Local SEODec. 2024

Local SEO in Geneva: how to rank first on Google Maps in 2025

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StrategyNov. 2024

Bespoke website vs template: the real cost over 3 years

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StrategyOct. 2024

Website redesign: 7 signs it is time for a change

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SEOSep. 2024

JSON-LD schema: the SEO signal 95 % of Swiss SMEs ignore

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CMS & CodeAug. 2024

Headless: what it is and why it changes everything for your online visibility

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PerformanceJul. 2024

Loading speed: the decisive edge over your Geneva competitors

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StrategyJun. 2024

Monthly plan or one-off project: which model should you choose for your website?

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FAQ

Your questions, our answers.

A custom-coded website loads 3 to 5x faster, has no plugin-related attack surface (0 plugins = 0 plugin vulnerabilities) and fits your needs exactly. WordPress powers 43 % of the web and draws 96 % of CMS attacks. A well-built Next.js website scores 95+ on Lighthouse out of the box, whereas WordPress rarely goes above 60 without paid optimisation.

At INFUSE, website plans start at CHF 5,500, with hosting, maintenance and ongoing support included. The plans and what each one covers are detailed on the Pricing page. No surprises, no hidden fees.

Technical SEO is what Google reads before it even reads your content: loading speed, semantic HTML, JSON-LD structured data, Core Web Vitals, multilingual hreflang. 53 % of mobile visits are abandoned if a page takes more than 3 seconds to load. All of this is built into every INFUSE website from the start.

Headless separates presentation (front end) from content management (back end). The result: your website is extremely fast, secure, and can connect to any tool (CRM, e-commerce, translation). Compared with WordPress, a headless website cuts TTFB by 40 to 60 % and consistently hits the “Good” thresholds on Core Web Vitals.

Typically 4 to 8 weeks for a complete showcase website. Design and approval take 1 to 2 weeks, development 2 to 4 weeks, then testing and launch 1 week. Nothing is outsourced, so no time or information is lost between people.

Yes, and it sits at the heart of the INFUSE model. Support is included in every plan: technical maintenance, fixes, content updates and changes depending on the plan you choose. Higher plans include a regular SEO performance report.

Yes, it is now a large part of our work: a custom-built CRM or a CRM layer on top of your existing ERP (Odoo, bexio...), a password-free client portal, a field app for your teams, and AI agents that prepare follow-ups, update records from emails and draft reports. In a case study measured over one month, a technical SME in French-speaking Switzerland saved 67 hours of work.

No. Our rule: AI prepares, people approve. Internal, reversible tasks apply on their own, client communications follow templates approved in advance, and everything else is a proposal approved in one click. Every run is logged, every agent can be switched off instantly, and access rights follow each team member's role.