Google and AI search

Found on Google, and cited by AI.

Your clients still search on Google, but they also ask ChatGPT, Perplexity or Gemini, which answer by naming a few companies. We work on your website so it shows up in both: ranked well in Google, and clear and reliable enough to be picked up by AI assistants.

Interface preview, fictitious example

How search is changing

Links to click, then answers written by AI.

Google ranks pages and lets people choose. An AI assistant reads several sources, writes an answer and cites only a few of them. Ranking well is still necessary, but your website also has to be readable and trustworthy for a machine that summarises.

Google
Pages ranked on relevance, technical quality, links and proximity. People compare and click.
AI assistants
A direct answer in a few lines that cites two to five sources. The companies cited get the attention, the others do not appear.
What they share
A fast, well-structured website with accurate, consistent information everywhere. It is the basis of both, and it is where we start.
Google SEOTechnical, content and local search

Climbing in Google, on the searches that bring clients.

  1. 01Technical

    A fast, clean website

    Pages that load quickly on mobile, code Google reads easily, each page listed once in its results, no errors or broken redirects.

  2. 02Keywords

    The right searches

    We start from what your clients actually search for, by service and by town, and build the pages that answer it.

  3. 03Local

    Google profile and reviews

    A complete Google Business Profile, the right categories, photos, opening hours and a steady review request after each job.

  4. 04Structure

    Structured data

    Information coded in the standard schema.org format (business, services, FAQ, reviews). Google understands who you are and can show your results in more detail.

  5. 05Languages

    French, German, English

    Each language version is flagged properly to Google, to target French- and German-speaking Switzerland without duplicate content.

  6. 06Tracking

    Search Console, every month

    Rankings, clicks and pages that grow or stall, read from your real Google data, with the next actions.

AI search visibilityChatGPT · Perplexity · Gemini · Google

Becoming the source AI assistants cite.

AI assistants rely on what they can read and check. We make your company easy to understand, verify and cite, without tricks.

  1. 01Access

    AI crawlers allowed

    We check that AI search crawlers can read your website and that nothing blocks them by mistake.

  2. 02llms.txt

    A summary for AI

    An llms.txt file presents your company, services and key pages in a format designed for language models.

  3. 03Content

    Answers worth citing

    Pages that answer your clients' questions directly: indicative prices, lead times, areas, steps, a clear FAQ. What an AI can quote as is.

  4. 04Identity

    The same details everywhere

    Name, address, founder, services and figures identical on your website, Google, LinkedIn and directories. Inconsistencies make AI doubt.

  5. 05Mentions

    Being cited elsewhere

    Reviews, business directories, articles and partners: the more your company is mentioned on reliable sites, the more AI remembers it.

  6. 06Tracking

    Regular tests

    Every month, we ask the main AI assistants your clients' questions and note whether your company is cited, and alongside whom.

Method

An audit, then fixes, then monthly tracking.

  1. 01

    Audit

    Review of your Search Console, tests of your key searches in Google and in AI assistants, technical analysis of the website and your Google profile.

  2. 02

    Technical fixes

    Speed, indexing, redirects, structured data, crawler access, llms.txt. The foundation that serves Google and AI alike.

  3. 03

    Content

    Pages by service and by town, FAQ, precise and up-to-date information. Written for your clients, not for an algorithm.

  4. 04

    Tracking

    A monthly review: Google rankings, presence in AI answers, reviews gained and next actions.

Frequently asked questions

Frequently asked questions about search visibility.

  1. 01

    Does AI search visibility replace Google SEO?

    No, it adds to it. AI assistants largely rely on pages that already rank well and are trustworthy. Good Google SEO remains the basis. The work for AI is mainly about clarity, consistent information and mentions of your company elsewhere.

  2. 02

    Can you guarantee ChatGPT will cite my company?

    Nobody can honestly guarantee it: AI assistants choose their sources themselves and their answers vary. We give you the best chance and measure every month whether your company is cited, on the questions that matter to you.

  3. 03

    How long before we see results?

    Google picks up technical fixes within a few weeks. Climbing durably on competitive searches usually takes several months. Presence in AI answers follows the same pace as your website's reputation.

  4. 04

    Do I need a new website?

    Not necessarily. The audit tells you whether your current website can be fixed or whether it holds back your visibility too much. If we built your website, the technical foundation is already in place.

Search visibility audit

Let's check where your business stands on Google and in AI answers.

Request an audit